Hennes & Mauritz in 2005: Managing Global Expansion


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Hennes & Mauritz in 2005: Managing Global Expansion case study (Case Code: BSTA133) click on the button below, and select the case from the list of available cases:






» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA133 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 16 Pages
Period : 1980-2005
Organization : Hennes & Mauritz
Pub Date : 2005
Teaching Note : Not Available
Countries : Europe, US
Industry : Fashion

Abstract:

H&M (Hennes & Mauritz), the Swedish apparel retailer, well-known for giving its customers fashion and quality at best prices, has established a solid reputation for moving a garment from design to hanger in just 21 days. Few European retailers have expanded so quickly and so successfully beyond their own borders as H&M has.

The make-or-break market for H&M, though, is the US, in many ways the world's most important market. Despite a successful launch in New York, the American market has proved tougher than anticipated for H&M. What should H&M do to penetrate the US market?

Contents:

  Page No.
Introduction 1
Background Note 1
Business Model 3
H&M and Competition 6
Globalization 6
H&M in the US 8
Looking Ahead 10
Exhibits 11

Keywords:

H&M (Hennes & Mauritz), Fast fashion, Business model, Supply chain, Production, Competition, Price competitive, Outsourcing, International expansion, Marketing, Strategy

Hennes & Mauritz in 2005: Managing Global Expansion - Next Page>>

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.